21 CFO KPIs To Build Your Dream Metric Dashboard

As a Chief Financial Officer (CFO), having a well-structured metric dashboard is crucial for monitoring the financial health of your organization and making data-driven decisions. A comprehensive dashboard should include Key Performance Indicators (KPIs) that accurately reflect the company’s financial performance, operational efficiency, and growth potential. Here are 21 CFO KPIs to consider when building your dream metric dashboard:

  1. Revenue Growth: This KPI measures the percentage increase in revenue over a specified period, reflecting the company’s ability to generate sales and increase market share.
  2. Gross Profit Margin: This ratio compares gross profit to revenue, indicating how efficiently the company generates profit from direct sales before considering operating expenses.
  3. Operating Profit Margin: This metric measures the profitability of the company’s core business operations, excluding non-operating income and expenses.
  4. Net Profit Margin: This KPI indicates the company’s overall profitability after accounting for all expenses, including taxes and interest.
  5. Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA): EBITDA is a measure of operating performance that excludes non-cash expenses and the cost of capital.
  6. Return on Assets (ROA): This ratio measures the efficiency with which a company generates profit from its assets.
  7. Return on Equity (ROE): ROE indicates how effectively the company uses shareholder equity to generate profits.
  8. Debt-to-Equity Ratio: This KPI measures the company’s financial leverage, comparing the amount of debt to shareholders’ equity.
  9. Current Ratio: The current ratio assesses the company’s ability to pay short-term liabilities with short-term assets, reflecting liquidity.
  10. Quick Ratio: Also known as the acid-test ratio, this metric measures a company’s ability to cover short-term liabilities without relying on inventory.
  11. Days Sales Outstanding (DSO): This KPI measures the average number of days it takes for a company to collect payment from customers after a sale, indicating the efficiency of accounts receivable management.
  12. Days Payable Outstanding (DPO): This metric measures the average number of days a company takes to pay its suppliers, reflecting accounts payable management efficiency.
  13. Inventory Turnover: This KPI measures how quickly a company sells its inventory, indicating the efficiency of inventory management and demand forecasting.
  14. Operating Expense Ratio (OER): This ratio compares operating expenses to revenue, providing insight into cost management efficiency.
  15. Customer Acquisition Cost (CAC): CAC measures the average cost to acquire a new customer, including marketing and sales expenses.
  16. Customer Lifetime Value (CLV): This metric estimates the total revenue a company can expect from a single customer throughout their relationship.
  17. Churn Rate: Churn rate measures the percentage of customers who discontinue their relationship with the company over a specified period, indicating customer satisfaction and retention.
  18. Employee Turnover Rate: This KPI measures the percentage of employees who leave the company during a given period, reflecting employee satisfaction and talent retention.
  19. Revenue per Employee: This metric calculates the average revenue generated per employee, indicating workforce efficiency.
  20. Budget Variance: This KPI measures the difference between the actual and budgeted expenses or revenue, providing insight into financial planning accuracy.
  21. Break-Even Point: The break-even point indicates the sales volume required for a company to cover its costs, reflecting the company’s pricing strategy and cost structure.


A well-designed CFO metric dashboard with these 21 KPIs will enable you to monitor your company’s financial performance, operational efficiency, and growth potential. Regularly tracking these KPIs will provide valuable insights to help you make informed decisions, optimize resources, and drive growth.

Share this article